The age of the digital and fully-connected enterprise has arrived. From connected buyers and sellers, to service-based delivery models, IoT and much more, new streams of data are emerging to reshape analytics and vastly expand the potential to create greater customer and partner success.

In this paper, we’ll explore the fast-evolving role of data and analytics, with focus on how the insight they yield can transform when, how and why organizations and their partners interact with customers. The bottom line is that in a digital-first world, data and analytics must serve as the foundation for a company- and partner-wide effort to fuel ongoing customer engagement and encourage deeper customer, company and collaborator understanding across the full relationship lifecycle.