ART AND TECHNOLOGY: Does the combination bring the audience closer?

Blog - ARTE E TECNOLOGIA en-01

Some say that technological innovations, especially after the appearance of computers and the Internet, have left the public more distant from art. However, recent research proves otherwise. After a cultural hiatus, Brazilians are attending more and more art exhibitions, dance performances and plays.

From the earliest times, art is intimately linked to technology, engaging in it to evolve and, at the same time, to accompany changes in society. The first artistic representations were the cave paintings, drawings in caves, that represented the life of the men who lived in the Paleolithic and Neolithic eras. Another type of art, theater, was conceived in Ancient Greece and was based on scenarios of tragedies and cultural myths in public squares.

 The invention of paper and constant improvement of the material was of great value to the visual artists, who had access to the best screens and accessories. They have thus more accurately represented the life and ideals of the age. In addition, another type of art, the textual one, was invented. In this way, stories that were told word-of-mouth were recorded in books, being distributed and spread to a greater number of people.

From this moment, several technological innovations were discovered and new types of art appeared. We scored a series: radio and, with it, the diffusion of musical art, new techniques of painting and quality of the material, the newspaper and even magazines that in turn, promoted the diffusion of artistic events.

A very important innovation that fits into the moment when we live is the emergence of cameras and the cinema. The Lumierè brothers developed a technique capable of uniting the image capture and stories that were represented in the theaters. It has provided the transport of cultures to the whole world, visually, garnering a multitude of fans around the globe. Once rudimentary, today it is one of the industries that moves the most money wherever it goes, without ever leaving the innovative role aside. They stand out: 3D images, increasingly clear visual effects, augmented reality, better image and sound effects, among others. From the cinema came television, which allowed the emergence of other types of art, such as novels and series, and the most diverse programs.

The internet, finally, is the most democratic form of information sharing. Many artists see on websites and on social networks an effective method for publicizing their work. In addition, the easy and quick communication that this tool promotes allows more people to become aware of events of an artistic nature, generating more engagement, including.While many try to claim that new technologies are killing genuine art, it is important to note that there is no “true art”. It is changeable and molds itself into societies, customs, crises, etc. Technology has always been connected to it and today it experiences the apex of that interconnection. Shows with mega-gadgets, jaw-dropping special effects, plays that make it rain in the audience, and interactive arts exhibitions are examples of technology’s interference in the arts. The question arises: do all these novelties take the public away from art or bring it closer?