Music in years: How technology has changed the way we consume

Blog - A MUsica pelos anos en-01

It is undeniable that music undergoes profound changes from technological innovations. The instruments become more and more precise and the art more and more widespread. MP3 today is as obsolete as vinyl records and K7 tapes have been in the past and streaming services are already part of our daily lives.

Previously, there were few ways to listen to music. People gathered in some room of the house to hear, for example, the new releases of Frank Sinatra. And this was only possible with the help of vitrolas and the famous LPs, expensive equipment that occupied a large space. The naysayers say that the sound coming out of these devices is the purest, defending the use to this day, in times of devices with music players. These occupy an infinitely smaller space, since besides playing the music, they manage to store a quantity of songs bigger than those that comprised a disc of vinyl.

In addition, in the past the radio reached a much larger audience than today – this was, in addition to entertainment, the official source of communication of the country for long years. The families gathered and waited for the favorite songs to be announced and played on that equipment, which also occupied a large space in the homes. Years later, this feature of the radio was partially replaced by television and the clippings that dominated the channels during the 1980s and 1990s. Today, broadcasters such as MTV face the downfall of the audience and the difficulty of reinventing themselves in a world where there is YouTube, a platform that gives the public the possibility to create their own favorite video clip. Radio, on the other hand, has been almost entirely replaced by the custom stations of the streaming programs, which, in addition to being more functional, are made according to the user’s taste.

The musical equipment of today counts on a superior quality if we compare to the older instruments. All this, thanks to the most precise machinery and the highest quality control. The instruments are more technological and often easier to handle, which again causes the discontent of the more conservative, who claim the lack of quality and talent of those who play. In turn, the reproductive equipment has become more powerful and sharp. Small speakers are capable of detecting the presence of a small C from a cajón, for example, in a song. This is also true of headphones, which reproduce the high quality tracks and have evolved over the years.

Some say that the internet has served to kill music. In fact, album sales have dropped exponentially (and the trend is to fall further). But excluding discussions on personal tastes, the tool was responsible for the greater diffusion of songs. It is immeasurable how the internet, along with its derivatives, such as social networks, streaming programs and gadgets, served to spread the music and democratize it. Today, it is much easier to meet bands from any part of the world and any style. That is, more people can notice the work of more musicians, who can sell more shows and do more online action to raise a growing audience. Therefore, the music market is much more competitive today, it does not measure the talent for the sale of albums and it does not hold more in the middle by this type of income. Who establishes himself, knows how to play with technology in his favor and whoever dies today in the world of music is one that does not know to take advantage of all the facilities of the market that already established itself in a diversified and connected world.